Skin Deep & The Diversity Trust Announce Partnership
08 February 2021
Working together to influence positive social change
As we reflect on the past and look for ways to ensure that we build a future that’s more inclusive and empowers everyone, now more than ever it is important to create everyday products that reflect the society we live in.
Today, with this in mind, Skin Deep announces its partnership with The Diversity Trust CIC.
Skin Deep champions diversity by offering everyday healthcare products in a range of different skin tones to make inclusivity commonplace in the market. Skin Deep values centre around the promotion of equality across the board, on all grounds – values championed by The Diversity Trust.
The Diversity Trust are a social enterprise who influence social change to create a fairer and safer society. They are an equalities-led and non-profit organisation.
The partnership’s initial focus will be in funding the important work of The Diversity Trust, with the intention of commissioning joint research, training, publicity and outreach. Skin Deep will in part fund this by donating 10% of profits to The Diversity Trust, meaning consumers will directly fund the promotion of inclusion, equality and diversity. Their collaboration will extend to their respective online platforms, creating hubs of information and educational resources centred around equality.
Skin Deep and The Diversity Trust will work with creative agency The Siaw-Misa Project to ensure their ambition to bring about positive social change is realised with the highest possible impact.
Laura Broadbent, Marketing Manager for Skin Deep, said: “The Diversity Trust has been our partner of choice since the inception of Skin Deep and so I am thrilled to announce our partnership. It is such an honour for us to work collaboratively on bringing about positive social change and we have some really exciting initiatives planned. Skin Deep is much more than the products you see on the shelf; it exists to raise self-esteem and the feeling of being represented as a member of society, and we see this in the reactions of those who discover our products. Our partnership with The Diversity Trust reinforces our message of celebrating difference – a message in need of support now more than ever.”
Berkeley Wilde, award-winning Founder & Director of The Diversity Trust, said: “I want to say a huge thanks to Skin Deep for the opportunity to collaborate together on some really exciting projects. The investment, which Skin Deep are making in us, will mean that more voices of those often less well heard are amplified and celebrated. We are really excited about the collaboration with Skin Deep and The Siaw Misa Project. We look forward to increasing our collective voice and influence especially for people from under-represented and often marginalised communities. We share a real passion for making visible the often invisible and less well heard in society and we believe we can achieve so much more working together to affect real lasting change.”
Abuakwa Siaw-Misa, Creative Director of The Siaw Misa Project, said: “The need for representation and inclusion for all is not only a social issue, it is a moral issue that we truly believe in. This collaboration gives us all the opportunity to speak as one amplified voice. We look forward to creating deeper and meaningful connections with Skin Deep and The Diversity Trust.”
NOTES TO EDITORS
About Skin Deep
Skin Deep aim to make inclusivity commonplace in the market by providing everyday healthcare products that reflect the society we live in.
Our customer wants to feel considered and represented in everyday products. They want to see choice in products that are tailored to them.
We will satisfy these customer needs by giving them products that mean they don’t have to compromise between functionality and discretion. We will also allow them to directly fund the promotion of inclusion, equality and diversity by donating 10% of profits to The Diversity Trust; an organisation that shares our ideals and purpose.
About The Diversity Trust
The Diversity Trust is a Community Interest Company, established in 2012, and works across the UK and worldwide to increase awareness of equality, diversity and inclusion. The Trust is an equalities-led organisation, which means all of those working with the organisation come from both professional and personal backgrounds of equalities. The social mission of the Trust is to influence social change; it it does this through training, education and awareness campaigns on topics including anti-racism, disability, mental health and transgender awareness; as well as many other anti-discrimination projects and campaigns. The Trust is recognised nationally as a voice for communities which are under-represented and less well heard.
About The Siaw Misa Project
The Siaw Misa Project is a full-service creative studio based in London. We help transform brands, grow businesses and tell stories that deepen engagement through thoughtful design.
About TSL Healthcare, parent company of Skin Deep
TSL Healthcare have over 35 years’ experience in providing quality, affordable and innovative solutions to everyday ‘self’ healthcare needs. TSL are renowned and established experts in their primary fields of medical care, continence care and feminine care, supplying all the major UK retailers and high street pharmacy chains as well as healthcare institutions such as the NHS and care homes; in both private label and their own (control) brands.
TSL has extensive inhouse manufacturing expertise and best in class outsourcing capability. Combine this with strong Category Management, industry leading R&D and the highest standards of quality, compliance and ethical sourcing, operational excellence, service (in all aspects) and great agility it makes TSL a trusted partner of choice.
For media enquiries or further information, contact Laura Broadbent on: email@example.com